Lessons to be learned

I'm seeing a lot of attempts to formulate processes and frameworks for approaching the socially networked, constantly connected world, which is quite entertaining given the increasing personalisation of our "news" channels, where we all define what we consider to be important.  Putting structures around the organic seems counter-intuitive but adopting a pattern based planning approach can help facilitate sharing of best practice and create a means of achieving relevance and scale, which like it or not, will continue to be important to big organisations even if their definitions of scale inevitably have to shift.

That said, it could also end up in horribly formulaic and predictable, innovation and creativity-killing disasters.

Beware.

With that sentiment in mind, here's a great parody video of an ad agency industry award entry video made by a Canadian agency with a great sense of humour and acute insight.  Made all the more hilarious for me because I re-launched My Little Pony when I was working for Hasbro in the late 90s. Had we lived in a constantly connected world, so much of this could so easily have been reality.  Enjoy.