Coca Cola Light encourage participation in Spain

Lovely example a friend just shared with me of Coke creating a framework for celebration of brand loyalty, participation and advocacy.  Yet another brand that shows that it understands that the cumulative effect of lots of small gestures can create a lot of noise.  Propagation planning nicely done.  I think too many brands get hung up on terms like participation and advocacy and think about them as if they were these giant beasts that have to be executed in CAPITALS, momentous things like creating a super swanky cinema ad, but the reality is that it is far from true.

Coke Israel bring location to Facebook (before Facebook did!)

Just tripped over this interesting example from Coke Israel who ran a summer camp style event at which participants were issued with a wristband with an RFID chip embedded that enabled auto-posting of what activities they got up to at the event & auto-tagging of  themselves in photos.

Arguably this is Facebook Places without the requirement to check-in via mobile & occurred ahead of Facebook Places launching but it illustrates quite well the scope location /technology can add.  Without question it also highlights some of the concerns over privacy and sharing too (read the comments below the video if you choose to watch it on YouTube rather than here), but presumably the teen participants were made aware of how the thing worked given that the chip contained their Facebook login data so they must have agreed to making that available.




Diesel created something similar with Facepark -an offline Facebook-esque experience