Last minute Valentines gift? There's a Pop up shop for that

As I came through Paddington station last night on my way home,  I noticed this brilliant opportunity seized by jeweller Ernest Jones.

Forgotten to buy your Valentine a gift before you jump on the train to Heathrow / see them?

Marks & Spencer run out of  £10 bouquets or red roses?

W H Smith only left with the really ghastly cards? Panic!

Ah ha, magic solution. Ernest Jones. Diamonds are a girl's best friend.[Hint!]

You can't lose.  Genius.  For one week only: As it says on the store-side, "Exclusively open for Valentine's."

I think we'll continue to see more of these pop-up shops this year, and if the fit is as great as this one, I'm all for it.  Are there occasions where your brand could benefit from a time or a place to drive sales & direct to consumer brand experience?

Valentines Day looms spawning some seasonal fun

Heineken used to be known as the "beer that refreshes parts other beers can't reach", but whilst these days their strapline seems to have evolved to "made to entertain", this Italian campaign I just found courtesy of my friend Lucia, combines both really nicely: Beer Lip Gloss, positioned as the perfect Valentines gift!

Here's the video (English version)



The website links to Facebook prompting an instant "share this site" message, allowing those engaging with the campaign to share the fun with the minimum of effort. Nice touch, adding easy influential reach.

And the final touch? You can buy the product from the site for 5 euros :-)