Making Digital Creative work

I tripped over this presentation on my womblings around the interweb. It's not anything particularly new, but it's a good reinforcer and reminder of how you can make your digital activity work hardest for you. Worth a quick flick through for sure.

Remember on the web, the consumer is in control, they decide what they click on or don't, so be useful, relevant and / or entertaining.

AdAge Digital 2010 6 Foundations of Great Digital Creative

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