Who needs a website these days anyway?

First we had Boone Oakley - an ad agency doing entertaining things with tagged video content in YouTube enabling you to nav around their "site" that wasn't a site in the traditional sense; now the Webby's (the web's equivalent of the Oscars / Grammy's/BAFTA's etc), have jumped on the bandwagon:

Have a pootle around this... http://www.youtube.com/webby